January 15, 2001
AMERIPATH RESTRUCTURES SALES AND MARKETING ORGANIZATION
Riviera Beach, FL, January 15, 2001 - AmeriPath Inc,
(NASDAQ: PATH), the nation's largest company focused
on providing anatomic pathology, cancer diagnostic and
related healthcare information services, announced today
that it has divided its sales and marketing organizations
into two separate divisions.
After the completion of market research, including customer
focus groups and the demographic distribution of patients
and referring physicians, along with closely examining
the current business model, two distinct field sales
organizations have been created to provide dedicated
service and support to referring physicians along specialty
lines. Both organizations will be under the direction
of Bruce Walton, Vice President of Sales, Marketing and
Contracting.
Dermpath Diagnostics, which will be led by Annette L.
Bell, Vice President and General Manager, will focus
on servicing and growing the national skin pathology
market comprised of dermatologists, plastic surgeons,
family practitioners, otolaryngologists, and podiatrists.
This division, which represents AmeriPath's 67 board-certified
dermatopathologists, will expand its sales and marketing
initiative throughout the U.S. market.
The existing AmeriPath field sales organization, led
by Ed Dooling, Vice President and General Manager, has
the responsibility for servicing and growing the outpatient
anatomic pathology market with urologists, gastroenterologists,
gynecologists, surgery centers, oncologists and any specialist
requiring esoteric laboratory testing, which is provided
through our Center for Advanced Diagnostics.
AmeriPath's Contracting Division will support both organizations
in managed care contracting efforts in the field.
AmeriPath's Chairman and Chief Executive Officer, James
C. New, commented, "These newly developed sales and marketing
divisions are comprised of over 40 sales professionals
who are dedicated to responding to the specific needs
of our referring physicians and their patients. This
strategic positioning enables AmeriPath to better serve
our customers and meet or exceed our same store growth
initiatives for 2001."
AmeriPath, Inc. is the nation's largest company focused
on providing anatomic pathology, cancer diagnostic and
related healthcare information services to physicians,
hospitals, national clinical laboratories and managed
care organizations. The Company's 426 physicians provide
medical services through 42 outpatient pathology laboratories,
224 hospital inpatient laboratories, and 64 outpatient
surgery centers in 21 states.
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The statements of James C. New and
other statements contained in this press release
are "forward-looking
statements" which are based on current beliefs and expectations.
Past performance is not necessarily indicative of future
results. In addition, forward-looking statements - which
are identified by words such as "may", "should", "believe," "expect," "anticipate" and
similar expressions -- are subject to a number of risks
and uncertainties which could cause actual results to
differ materially from historical results or those expected
or anticipated. These include risks and uncertainties
relating to satisfaction of closing conditions, demand
for pathology services, pricing, federal and state regulation
(and compliance), reimbursement rates, government and
third party payments, the ability to attract, motivate,
and retain pathologists, dependence upon pathologists
and contracts, the development and expansion of managed
care and national clinical lab contracts, completion
and integration of acquisitions and affiliations (and
achievement of planned or expected synergies), competitive
factors and technology. Further information regarding
risks, uncertainties and other factors that could affect
the Company's financial results, or could cause actual
results to differ materially from those expected or anticipated,
are included in the Company's Form 10-K for the year
ended December 31, 1999 and subsequent filings with the
SEC.
